Deeply connected to the world through media, real estate, cultural and maker communities; Catherine provides an overview perspective as well as ways to disseminate practices.
Employing a compassionate approach as a means of sustainability, a spirit of partnership remains her priority. Through this notion of pulling information and sustenance from a larger landscape, her works are like fruits of the contemporary world.
CREATIVE PROCESS
EGG
· Define objectives and aspirations
· Brand immersion via deep dives (questionnaire and sessions) or field research
· Channeling and integration, this is done through giving mental and sometimes temporal space to let information form into revelations and insights
CATERPILLAR
· Concept mapping via visuals and experiences
· Refine objectives
· Plan timeline and strategy- including which media to deliver content
· Implement with consideration to team, talent and budget
CHRYSALIS
· Editing process
· Does it relate to concept?
· Is it relevant?
· Does it speak to the audience?
· Does it speak to me?
· Is it timeless?
· Will it scale?
· What does it say about the Brand
· Iterations
· Create system to rollout and update as necessary
BUTTERFLY
· Reveal content
· Promote content which secondary media
· Analytics of engagement and impact
· Adjust if necessary
Catherine Nguyen
Based in New York City. Catherine studied Interior Architecture at Parsons School of Design and has a journalism degree from Michigan State University.
Her experience melds the art of design with art of language. Past Clients and Collaborators include: Renaissance Hotels, Starwood, Bitossi Ceramiche, CB2, AEG/GoldenVoice, PS1, Serge Becker, Stonehenge Management, INDAY, EMM Group, Roman + Williams, SZ Projects, Slade Architecture